Current Date :February 29, 2024

Digital assurance helps ISVs leverage the latest industry trends

Digitalization is rapidly evolving how enterprises build value and how they compete. While several independent software vendors (ISVs) are rising as potential partners in digital transformation, companies should look for those who make the consumer experience a top priority.  

With businesses utilizing Artificial Intelligence (AI), cognitive computing, the Internet of things (IoT), and different software-driven tools, experience assurance has become a driving force in digital transformation.  

While providing various other competitive advantages such as cloud-ready software and flexible pricing values, a new kind of ISVs allows these software tools that provide companies an opportunity to improve industry dynamics, reduce costs, and improve consumer experiences. 

It is crucial to stay ahead of industry trends that can create opportunities and make important disruption and the digital business transformation phase. 

Like various other industries, the cloud has significantly modified the ISV industry. Off late, building and scaling apps on a safe cloud are becoming increasingly crucial to customer maintenance and acquisition. 

The growing market landscape is driving ISVs to undergo a whole digital transformation. But modernizing application development and shifting to the cloud appears with various challenges.  

The reality is, many digital transformations fail because organizations aren’t integrating their business and technology approaches from the start. CIOs must understand how to quantify their growth with AI and digitalization technologies and learn how to communicate this value to important stakeholders efficiently.

ISVs must change their complete business model to a Software as a Service (SaaS) delivery model. They require to convert from the traditional delivery packaged software to a subscription-based model that would need frequent releases rather than yearly upgrades. 

While digital technology is transforming the world, today’s consumers demand “anything-anytime-anywhere” service with the best practice. A minor glitch in customer experience can require a fortune to the companies, resulting in business loss. 

By discussing the challenges of performance, security, safety, and speed, Digital Assurance plays a significant role in assuring that consumers enjoy the superior experience they expect.  

When embarking on digital transformation, one would assume ISVs use the best quality and assurance methods that will help companies allow devices, applications, web, and mobile platforms to interact easily within their environment. 

As per Gartner’s latest study – ”88% of service leaders tell their current quality assurance methods are inefficient and rarely meet up to the consumer view of quality and 91% of companies are engaged in some form of digital initiative.” 

Digital Assurance solutions being performed should involve security aspects, interoperability, performance, and network capacity and exceed the practical validation of SMAC (Social, Mobile, Analytics, and Cloud) stack. 

Digital Assurance Framework 

In their digital transformation journey, ISVs should assure that each software they develop goes through a precise digital assurance framework channel. It is important to measure growth and the business value it generates. 

Creating an effective digital assurance framework needs companies to access established processes, checklists, test assets, and verified methodologies for efficient validations of all resource files over all connected devices. 

The digital assurance framework will be a combination of the digital value chain, analytics, digital ecosystem, and tools & accelerators.  

Digital Value Chain: Quality assurance over digital marketing, web portals, web content, digital assessment administration, and web analytics. 

Digital Ecosystem: Quality assurance for cloud, big data, mobility, and connected devices. 

Analytics: Practices social analytics and error analytics to determine assurance strategy. 

Tools & Accelerators: In-house tools for test data, virtualization, life cycle automation, execution, and security. 

The digital assurance solutions allow ISVs to examine their software over multiple devices, channels, platforms, and internal layers. It will leverage service virtualization to present a holistic strategy for test data management and promote quality assurance efforts.  

The digital assurance solution uses analytics to determine the testing approach and has in-built performance, security, and availability parameters. 

Gartner foretells that by 2021, 15% of all consumer service interactions will be completely handled by AI and 85% by all different resolution channels. 

To keep up with a more complicated consumer service world, companies should modernize the way they assess their ISVs. Rather than holding ISVs accountable to stringent checklists of behaviors, enterprises require to build flexible, competency-based guidance that enables ISVs to deliver personalized customer service. 

Benefits to Business 

Future-Proofing: Assures performance, scalability, flexibility, and security in all applications. 

Agility in business: Allows Virtualization approaches and advanced automation for faster time to market. 

Customer Centricity: Assures seamless consumer experience over channels through an analytics-based digital assurance procedure. 

Stability in business: Discovers defects early by testing the shifting left and deploying best-in-class methods over testing cycles. 

Performance of Applications: Checks performance problems not only at the server side but also at the front-end, presenting a holistic picture of the performance of applications. 

Time to Market: Virtualizes unavailable services utilizing middleware and virtualization solutions, stimulating the time to market. 

Reliability: Checks for any safety vulnerabilities applying dependency solutions, ensuring reliability and availability. 

Accessibility Solutions: Ensures adherence to WCAG criteria. 

Enterprises and ISVs over the globe are quickly embracing digital assurance techniques to help enhance operational processes and consumer experience. A strong digital assurance framework that will factor in all digital transformation features is important to the success of any digitalization program. 

TestUnity experts automate the entire business methods testing, and our Test Data Management solution produces and masks dynamic data for testing. The web automation solutions allow you to use the same scripts to test mobile and web devices. Our quality assurance team can test software elements as and when they are constituted using the component testing framework. Talk to TestUnity Digital Assurance experts. They will help you implement a solution for your business and show how digital assurance benefits ISVs leverage the latest industry trends. 


    Testunity is a SaaS-based technology platform driven by a vast community of testers & QAs spread around the world, powered by technology & testing experts to create the dedicated testing hub. Which is capable of providing almost all kind of testing services for almost all the platforms exists in software word.

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