Current Date :July 21, 2024

The inevitability of Digital Transformation and the need for Digital Assurance

Digital transformation has become inevitable for companies to stay agile and competitive. The omnichannel interfaces of software developing the core of digital transformation can be made stable by following digital assurance.  

Successful companies run with clear business objectives and have the correct vision and roadmap to accomplish them. They follow established strategies to build value for their clients and stakeholders. However, with fast advancements in digital technologies including AI and ML, the Internet of Things, Virtual Reality, Big Data, and Cloud Computing, among others, companies need to have the appropriate IT architecture to add value and stay competitive.  

Today, businesses deal with an extensive amount of information arising from omnichannel interfaces such as Social, Mobile, and Cloud (SMAC). To process the same they require a robust IT infrastructure and obtain quick decision making, better customer experience, improved operational efficiency, and improved business capabilities. Digital transformation helps companies to meet the above-mentioned purposes and discuss the ever-changing dynamics of market and customer preferences. Also, since consumers expect their engagement with an institution to be compatible across channels, the organization requires to enable an omnichannel approach.  

Digital transformation helps organizations to

  • Automate and systematize workflows 
  • Turn agile and responsive to changes 
  • Develop and deliver better quality products or services 
  • Deliver improved consumer experience 
  • Increase and sustain profitability  

As digital transformation gets pace with companies encompassing it in droves, the level of competition has seen a corresponding increase. This has delivered ‘quality’ and ‘customer experience’ to the center stage. Organizations, in order to stay competitive, require to deliver products of high quality. Also, they require to adopt the latest trends and append new features and functionalities to the current products. This would mean improving their workflows and getting them quality compliant through digital assurance.  

However, new technologies performed as part of digital transformation are building-specific challenges for digital assurance and testing.   

  • Testing the integration of systems and services over private and public clouds 
  • Testing end-to-end workflows and efficiency of the delivery modules 
  • Verifying the consistency of outcome over omnichannel interfaces (traditional systems, mobile, and social) 
  • Assuring omnichannel assurance over channels, systems, tools, and platforms for excellent customer experience 
  • Encouraging data analytics to stimulate customer engagement by leveraging big data  
  • Verifying mobile testing strategy, test automation, network and service virtualization, and functional testing including security, performance, accessibility, and compatibility 
  • Testing big data on Hadoop 
  • Confirming AI-based analytics solution 
  • Testing IoT systems 

Digital transformation is driving companies to redefine business models, methods, workplaces, consumer segments, and products & services. Still, changing customer preferences and market dynamics are asking for a fundamental shift in conventional quality assurance. The shift points at harnessing the complete power of digital technologies to achieve business objectives and assure customer loyalty.  

The above-mentioned challenges represent the challenges testers face in comparing the consistency of features and functionalities over channels. This has become even more difficult given the rapidly altering system configurations and browser/OS variants. In other words, the main difficulty in testing the success of digital transformation actions is related to the quality of consumer experience.  

Today’s digital assurance solutions require to be focused on the outcome rather than be inspired by inputs alone. They go past the usual fare of allowing digital transformation to enhance its influence on a business. Digital QA testing helps corporations– whether transforming from legacy systems or born-digital, to encourage value and improve the customer experience. Thus, transformational digital assurance testing eventually ensures that a business manages its competitive edge.  

How can digital assurance help in digital transformation? 

Digital transformation allows organizations to streamline workflows, augment capabilities, stimulate the delivery of products, and give superior customer experiences. However, the conclusion of this is underpinned by carrying out digital quality assurance. Further, with Agile and DevOps methodologies of software development-testing-delivery developing as a game-changer, the salience of digital assurance solutions has become severe. Let us discuss the methods such solutions can help in the success of the digital transformation.  

Creating Value: When a business grows its services using digital transformation, digital testing becomes critical. In fact, QA should be recognized at the start of any business project to deliver a constant consumer experience across digital channels. The end-to-end digital assurance and testing help companies unlock the use of the digital economy. In achieving the same, it should cross operations, experience, protection, convergence, and performance.  

Preempts business emergencies: With cybercriminals on the prowl utilizing ransomware, trojans, and viruses, among others, software systems can get negotiated. This can lead to circumstances like missing data, blackouts, system crashes, or communication breakdowns. This is where digital QA can recognize the vulnerabilities or glitches existing in the system and mitigate them. It can assure the software or system has no border for error.  

Cost savings: Arguably one of the reasons for executing digital transformation. However, faulty software that builds the core of digital transformation can take the project heavily. Moreover, it is general knowledge that the longer a glitch prevails undetected in software, the longer and costly it grows to be fixed. So, by using a robust digital QA and testing procedure, a company can save time and money. 

Great customer experience: Customer experience has become the single determinant in building or destroying the chance of a product or service. However, this can be prevented if the software runs slow or grants non-functioning features. Remember, poor customer experience can create dissatisfaction driving the abandonment of the product. Good consumer experience, on the other hand, can appear in a satisfied consumer who can suggest the product or brand to others.  

Digital transformation is encouraging companies to accomplish a host of objectives including driving ROI. However, the glitches arising from omnichannel sources can execute it infructuous. It is only through a precise digital assurance exercise industry can detect glitches early, remedy them, and make the software or system worthy of use.  

TestUnity experts assure digital transformations by carrying out comprehensive testing across your digital value chain incorporating digital marketing, web portals, web content, and the whole digital ecosystem – which incorporates cloud, mobility, big data, and connected devices. Connect with us to go through the path of Digital Transformation. 


Testunity is a SaaS-based technology platform driven by a vast community of testers & QAs spread around the world, powered by technology & testing experts to create the dedicated testing hub. Which is capable of providing almost all kind of testing services for almost all the platforms exists in software word.

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